Noelle Is a leading voice in sustainable beauty and the founder of The Kind Brand Company, home to the world’s first and only BCORP Eco-certified, vegan, and cruelty-free self-tan brand and suncare, TanOrganic. A passionate advocate for conscious entrepreneurship, Noelle built her business from a single idea into an international brand sold in many countries—proving that purpose-led innovation can drive commercial success.
Her pioneering approach has redefined beauty standards by proving that luxury and sustainability can co-exist without compromise.
She believes “Sustainable Beauty is More Than a Buzzword,” challenging the beauty industry to move beyond greenwashing and focus on measurable impact, transparency, and accountability. Her work is driven by a simple belief: sustainability isn’t a trend—it’s a responsibility.
Through her leadership at The Kind Brand Company, Noelle continues to inspire both emerging entrepreneurs and established companies to view sustainability not as a cost centre, but as a catalyst for creativity, talent attraction, and long-term brand trust.